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About Britain - Overview
The UK is a nation of cultural and ethnic diversity consisting of
four countries each with a clear identity: England, Scotland, Wales
and Northern Ireland. A thoroughly multicultural society, the UK
continues to blend its rich cultural heritage with a modern and
innovative outlook. Knowledge and an appreciation of the basic cultural,
ethical and business values of the UK is crucial to any organisation
wanting to conduct business in such a varied yet traditional country.
The UK is considered by many to be Europe's leading business centre,
while the City of London has long been the European Union's financial
centre. Political, economic and social stability in the UK has fostered
the skills and productivity of the private sector to ensure continued
growth and low inflation since the global recession of 1990 - 1992.
Economic prosperity is greatly assisted by overseas businesses that
make the UK their base in Europe. The UK wins some 25 percent of
inward investment in Europe and more than 40 per cent from Japan,
the USA and Asian countries. There are good reasons for this. Within
the EU, the UK has the least restricted business environment, the
least restricted regulated marketplace and workforce, the largest
international transport system, best communications, most widely
spoken language, lowest top rate of personal taxation, one of the
lowest rates of corporation tax and the most cosmopolitan and culturally
diverse capital.
While the UK is an attractive, low-cost centre for European business
it is also a knowledge centre offering world-class skills, research
and development in cutting-edge technologies, telecoms, e-business,
software and semiconductor development, biotechnology, industrial
design, life and physical sciences. This is the place for international
business/academic partnership, expertise and innovation.
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